Monday, November 2, 2009

You, Your Shoes, and 72

Ever wanted to have the ultimate VIP experience from
Jimmy Choo? I know I certainly wouldn't mind!

Guess what! The fine folks over at
Jimmy Choo are teaming up with the Elton John AIDS Foundation to give you just that chance! They have launched a photo competition in honor of Project PEP, a charity collection that donates 25% of sales to the Simelela Rape Centre in South Africa. The money goes straight toward providing the HIV-preventative treatment PEP (which must be taken within 72 hours of exposure to the HIV virus) and counselling to victims of rape in South Africa (which has the highest count of rape in the entire world).

So what about this photo competition, you ask?

Well, the theme is "
You, Your Shoes, and 72" and that's basically all there is to it. Take a fun photo that somehow involves you, your shoes, and the number 72, then submit it here!
So far there have been some pretty awesome entries.

Here are a few of my favorites:

The competition runs through December 7th, 2009.

The Grand Prize winner receive the ultimate Jimmy Choo VIP Experience. Basically, you get to spend a fabulous day of luxury at the Jimmy Choo Headquarters, plus you get to choose 7 pairs of shoes and 2 handbags to take home! How awesome is that? There will also be more than 100 exclusive Jimmy Choo prizes awarded for other entries.

So what are you waiting for? Get creative and start snapping those photos!

Also, you can follow Jimmy Choo 72 on Twitter or become a fan on Facebook.

And pass the word around to everyone you know to help raise awareness for this worthwhile cause!

[photo credits:]